We're building something that's never been done before, which means we're constantly making decisions and executing with incomplete information. Our approach: bias towards action: move fast on reversible decisions, slow down on the ones that really matter, and always keep our users at the center.
This isn't about shipping something that’s not valuable - it's about shipping the version that solves the core problem and learning from real usage. Perfect is the enemy of progress. We'd rather have users giving us feedback on something real than have the perfect solution that never sees daylight!
This means understanding the job to be done and building the simplest version that accomplishes it. You can always iterate, but you can't learn from something that doesn't exist.
When something touches our customers or affects their revenue, we slow down and get it right. This includes data accuracy (why we spent quarters focused purely on this), customer communications, invoices, etc.
These require getting in the weeds, extreme attention to detail, and sometimes slowing down to ensure accuracy. Our users' livelihoods (& businesses!) depend on us getting this right.
We hired incredible people and want you working on what energizes you and leverages your unique strengths. We'll do our best to keep everyone in their zone of genius as much as possible.
There will always be some "other duties as assigned" at a startup, but we optimize for people thriving in their strengths. If you're an engineer who loves getting deep into denial workflows, we want you doing that. If you're energized by solving gnarly EDI data problems, lean into that.
When people work in their zones of genius, they do their best work and the company wins 🙂
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Know your top 1-2 priorities and protect them fiercely. Everything else is a distraction. Most startups fail not because they can't execute, but because they execute on the wrong things.